“Most people know Lara Jade as the woman who makes things happen. Moving effortlessly from music programming, managing client accounts in the creative industry, to driving youth culture media: she has a rare ability to instantly spot what's missing and build it. While tracking where culture is going, she aims to drive it forward.
You see this best in the project she has become synonymous with: Pretty Girls Like Trap Music. Born out of cultural necessity, it launched as the Netherlands' first women-only hip-hop club night and has since evolved into a platform for women+ across hip-hop and the creative industries. Through these initiatives, Lara is building the world she wished existed when she was a little girl.
Politically conscious, chronically online and deeply attuned to what young people actually care about, Lara Jade moves between industry boardrooms and grassroots communities, backstage and centre stage. Wherever she lands, she naturally becomes the gravity that pulls worlds together.”
— Romy Zhang
about
featured on
stadswandelingen podcast, erasmus verbindt (podcast)
womxnhood (podcast)
ROFFA - Rotterdam Street Culture (mini-docu)
n8w8cht & AIR (panel speaker)
nightlife talks, notes community & wereldmuseum (guest speaker)
the o creatives (guest speaker)
veilige nacht talk, beleid in de club (guest speaker)
house of knowledge, amplified XL festival (guest speaker)
sippin tea at the table (podcast)
sisterfriends (podcast)
employment history
director & founder @ pretty girls like trap music (current)
project manager @ provoke (current)
freelancer (2022 - 2025)
programmer & creative director @ révolt evenementen bv (2023-2024)
commercial copywriter @ hef marketing (2022 - 2023)
social media management @ complex nl (jan 2023)
journal editor & producer intern @ complex nl (may - aug 2022)
director & co-founder @ rasioneel (2020 - 2021)
education
BSc International Bachelor Communication and Media
Erasmus University Rotterdam
Minor: Creative Industries & Fashion